About Company
Ready to elevate your PPC career? Hiring.zycto is a dynamic and forward-thinking digital marketing agency based in the heart of Cardiff, dedicated to delivering measurable results for our diverse client portfolio. We thrive on innovation and data-driven strategies, providing an environment where your expertise in paid search will directly impact client success and our continued growth. If you’re passionate about optimizing campaigns and seeing tangible ROI, you’ll find a collaborative team and ample opportunities for professional development here. Join us to shape the future of digital advertising with cutting-edge techniques.
Job Description
We are seeking a highly motivated and analytical PPC Specialist to join our thriving digital marketing team in Rhiwbina, Cardiff. This is an incredible opportunity for a professional eager to take ownership of paid search campaigns and drive significant results for a diverse portfolio of clients across various industries. As a PPC Specialist at Hiring.zycto, you will be instrumental in developing, implementing, and managing cutting-edge pay-per-click strategies designed to maximize ROI and achieve client objectives.
You will be responsible for the full lifecycle of PPC campaigns, from initial keyword research and ad copywriting to meticulous bid management, A/B testing, and comprehensive performance analysis. We’re looking for someone who is not just adept at managing budgets and bids but also possesses a strategic mindset to identify growth opportunities, troubleshoot performance issues, and provide actionable insights. You’ll work closely with our wider marketing team, including SEO and content specialists, to ensure integrated and holistic digital strategies.
Our ideal candidate will possess a deep understanding of Google Ads and Microsoft Advertising platforms, along with a keen eye for detail and a passion for staying ahead of industry trends. If you’re excited by the prospect of transforming data into compelling stories and driving tangible business outcomes, then Hiring.zycto offers a collaborative and supportive environment where your contributions are valued and your professional growth is actively encouraged. This role offers the chance to make a real impact on our clients’ success and evolve your skills within a dynamic agency setting. We champion continuous learning and provide resources to help you master new tools and techniques. Come be a part of a team that celebrates success and fosters innovation!
Key Responsibilities
- Develop, implement, and manage highly effective PPC campaigns across Google Ads and Microsoft Advertising platforms.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Write compelling ad copy, develop engaging landing pages, and optimize ad extensions for maximum performance.
- Monitor, analyze, and report on campaign performance, identifying trends, insights, and opportunities for optimization.
- Perform A/B testing on ads, landing pages, and bidding strategies to continuously improve campaign ROI.
- Manage campaign budgets efficiently, ensuring optimal spend and adherence to client goals.
- Provide regular performance reports and strategic recommendations to clients and internal stakeholders.
- Stay up-to-date with the latest PPC trends, algorithm changes, and best practices to ensure competitive advantage.
- Collaborate with SEO, content, and design teams to ensure integrated digital marketing strategies.
Required Skills
- Proven experience managing Google Ads campaigns, including Search, Display, and Shopping.
- Proficiency in Microsoft Advertising (formerly Bing Ads).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Expertise in keyword research, ad copywriting, and bid management.
- Experience with Google Analytics for performance tracking and reporting.
- Excellent communication and presentation skills.
- A solid understanding of conversion rate optimization (CRO) principles.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Shopping, Measurement).
- Experience with advanced analytics platforms or reporting tools.
- Familiarity with other paid media channels (e.g., social media advertising).
- Previous agency experience.
- Knowledge of A/B testing tools and methodologies.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and continuous learning.
- Paid certifications and industry event attendance.
- Generous holiday allowance.
- Pension scheme.
- Hybrid work options after successful onboarding.
- Regular team social events and activities.
- Modern office environment in Rhiwbina, Cardiff.
How to Apply
Eager to make your mark as a PPC Specialist with a dynamic team? Click the application link below to submit your CV and a cover letter detailing your experience and why you’re the perfect fit for Hiring.zycto. We look forward to reviewing your application!
